Articles tagged “waze”

Listen in for a discussion from Skift Global Forum featuring Waze CEO Neha Parikh in conversation with Skift Research Senior Analyst Seth Borko.

Waze, owned by Google, has huge potential to change the way cities move, as they place a renewed focus on mobility and community. Watch CEO Neha Parikh explain why the technology is much more than a navigation app.

Grab emerged as a leading superapp because of conditions specific to Southeast Asia. Don't look for U.S. and European copycats to get traction.

Google is all grown up now and won't take chances on integrating Waze's reports about police speed traps into Google Maps. That takes some of the life and authenticity out of the Waze community.

News of the other acquisition this morning was a relief for anyone struggling to get good information from their iPhone using Apple's maps. The addition of fan favorite HopSpot should improve matters even more.

Google's Waze purchase will be scrutinized closely from a number of angles, but the most important one in the long run may likely be sceptical users wondering just what they're doing with all that data about their movements.

In this new world, multi-brand strategy is clearly how big Internet companies want to operate, partly to not mess with the DNA of the startups they're buying.

If accurate, it's good news for Waze. Especially since the app's appetite for data and battery power has become a turn off for many of the early adopters.