Articles tagged “vrbo”

Airbnb would have been eviscerated had it focused on a relief package for hosts that was primarily marketing credits. Expedia's recovery plan for partners isn't philanthropy, but although the company will likely take a revenue hit, it will benefit from increased partner engagement as the travel industry bounces back.

Can Expedia Group wean itself away from Google, and avoid performance marketing spending when it doesn't hit return on investment targets? New CEO Peter Kern said the coronavirus crisis presents an opportunity to chase these goals. Kern will be judged on what progress he can make toward achieving such previously elusive ambitions.

It's a decisive moment for short-term rental companies. When it comes to coronavirus-addled short-term rental cancellation and refund policies, Airbnb sided with guests while Vrbo shrugged its shoulders to soothe property managers and owners. Who has the longer memory?

The short-term rental ecosystem is getting bigger, which means many winners are set to emerge from the pack. Expect further brand-driven professionalization, more outside investment, and vendor consolidation. Those getting on board will benefit, but is a backlash in the cards?

The straight talk from Diller and Kern will likely delight Wall Street and rankle former management and current employees. Employees will have to buy into the new vision if there's any hope it will become reality.

Booking sites' guests reviews on Google have been a highly charged issue for years. The latest is that Airbnb and TripAdvisor are willingly giving Google their guest reviews of vacation rentals, but they are busy figuring out how not to give away the store in the process.

When you consider Mark Okerstrom's performance, which will lead to a golden parachute substantially less than what might have been, he can take a bunch of blame — but not for everything. The integration of the Vrbo acquisition was clearly messed up, as was the reorganization. Conversely, he inherited a very tough competitive environment.

The strategy and vision for the next stage in Expedia Group's life should include sharp departures from the status quo, but rest assured that the company line for the time being will be stability to keep the peace.

A new system that enables the sharing of guest data between hotels and the authorities is meant to increase productivity at hotels. Really? Better communication is needed.

In a very crowded and highly competitive short-term rental field, it makes sense that Expedia Group's Vrbo would try to stand out, albeit as a travel business serving families. Why go after the backpackers and younger generation when that isn't your core customer anyway?