HNA Group will join Air New Zealand, Etihad Airways, and Singapore Airlines as stakeholders in Virgin Australia.
Lamenting the potential loss of the Virgin America brand after Alaska Airlines acquired it last month, Branson will conceivably do what he can to make sure the same scenario doesn't come to pass with Virgin Australia.
Singapore Airlines already owns low-cost carriers that serve China and India, its fastest-growing markets. Still, the carrier must decide if the much smaller Australian market is worth more investment than the giant Chinese and India markets.
Consolidation and joint ventures in the airline sector are heating up. Earlier this week, Alaska Airlines announced it would acquire Virgin America and now, the ownership structure of Virgin Australia is up in the air. With Air New Zealand considering bowing out, is there an opening for current investors Singapore Air or Etihad to swoop in?
An interesting week of developments for The Virgin Group as two of its carriers search for suitors -- Virgin America is looking for a buyer and Virgin Australia is seeking more investors.
This is the news shareholders have been holding their breath for years to hear.
With all the cabin improvements revealed in the Gulf and the Asia/Pacific markets, it makes us wish other airlines around the world would get inspired to compete on quality.
This is as close as you get to free lounge access without a ticket, and an excellent way to tempt passengers into paying for the real thing.
Amid a rough cost-cutting war in Australia, Virgin Australia is hedging its bets by putting the Virgin brand before all other assets as it attempts to attract customers and maintain profitable airfares.
The purchase signals that Tiger Airways' local unit is essentially worth nothing, which means business should only improve from here.