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Articles tagged “virgin america”

Airlines

Business of Loyalty: The Assault on Redemptions and Airline Loyalty

Are old-school U.S. airlines too focused on short-term profits and competing against low-cost carriers to deliver a quality product to their loyal passengers?

Business of Loyalty: The Assault on Redemptions and Airline Loyalty

Airlines

Branson Coy About Return to U.S. Airline Market After Dispute With Alaska Air

If Branson opts to return to the U.S. airline market now that Virgin America is in the hands of Alaska Air, he will have to deal with some of the same roadblocks he did the last time -- being barred from majority ownership.

Branson Coy About Return to U.S. Airline Market After Dispute With Alaska Air

Airlines

Alaska Air Focuses on Customer Experience and Loyalty as it Integrates Virgin America

Alaska Airlines has always taken customer experience more seriously than other carriers, but historically, that's been easier, since Alaska has been smaller than its competitors. It's good to see Alaska still placing a major emphasis on customer satisfaction after its Virgin American acquisition.

Alaska Air Focuses on Customer Experience and Loyalty as it Integrates Virgin America

Airlines

Virgin America’s Ex-CEO Talks Candidly About Google’s Pushy Strategy

During the decade he ran Virgin America, David Cush couldn't always speak freely. But now Cush can discuss how airlines struggle with Google's mobile land grab.

Virgin America’s Ex-CEO Talks Candidly About Google’s Pushy Strategy

Airlines

The New Alaska Airlines Could Be a Lot of Like the Old Virgin America

Once Alaska Airlines figures out the mood lighting and the aircraft post-Virgin America merger, perhaps JetBlue would be on its acquisition wish list. But that would be several years away.

The New Alaska Airlines Could Be a Lot of Like the Old Virgin America

Airlines

Virgin America’s Elevate Loyalty Program Will Fold on January 1, 2018

Virgin America's Elevate members now have an official timeline for when their loyalty program is going to fold.

Virgin America’s Elevate Loyalty Program Will Fold on January 1, 2018

Airlines

Alaska Air Will Stay at Dallas Love Field Despite Virgin America’s Struggles There

Former Virgin America CEO David Cush always had high hopes for Dallas Love Field, but as long as he ran the company, his airline struggled there against Southwest Airlines. Perhaps under new management, the combined Alaska-Virgin America entity will do better.

Alaska Air Will Stay at Dallas Love Field Despite Virgin America’s Struggles There

Airlines

Is the Timing Right for the Frontier Airlines IPO?

Ideally, Frontier Airlines would have gone public a couple of years ago, when the climate was better for airline stocks. But Frontier had to turn itself into an ultra low cost airline, and that took three years. Investors would not have been happy if Frontier had sought an IPO while having much higher costs than Spirit.

Is the Timing Right for the Frontier Airlines IPO?

Airlines

Alaska Air Won’t Have Flatbeds But Will Reward Frequent Flyers With Free Upgrades

Alaska's frequent flyers should love this decision. No, they won't get flatbed business class seats to New York, but they'll keep plentiful free upgrades. For most road warriors, that's a big deal.

Alaska Air Won’t Have Flatbeds But Will Reward Frequent Flyers With Free Upgrades

Online Travel

Opinion: Virgin and Richard Branson Have a Problem With Women Nobody Talks About

We are fans of Virgin products and we think that the brand's founder does good work. But we'd also like to see a workplace relatively free of the type of sexist images it promotes at launch events and anywhere else the founder shows up.

Opinion: Virgin and Richard Branson Have a Problem With Women Nobody Talks About