Articles tagged “viking”

River Cruising Grows, With Plenty of Room for Newcomers

River Cruising Grows, With Plenty of Room for Newcomers

Andrew Sheivachman, Skift

River cruising is evolving as the former niche grows to meet demand from cruisers who are tired of ocean cruising. Smaller companies can innovate and experiment in river cruising more readily than in ocean cruising, creating a diverse set of experiences for cruisers.

4 years ago

The Advertising Battle to Fill River Cruise Ships in Europe

The Advertising Battle to Fill River Cruise Ships in Europe

Andrew Sheivachman, Skift

People who can afford river cruises are generally older and richer. As river cruise lines build more ships, they need to reach more appropriate prospective customers.

4 years ago

Viking River Cruises CEO Has No Interest in IPO or Selling to a Cruise Corp

Viking River Cruises CEO Has No Interest in IPO or Selling to a Cruise Corp

Samantha Shankman, Skift

Neck-deep in growth and expansion, the future of Viking is still not clear, but it's recent move into the ocean business suggests Viking has the ambition to expand its brand into other sectors of the travel industry.

5 years ago

Viking Cruises Wants to Own the 55+ Cruiser on River and at Sea

Viking Cruises Wants to Own the 55+ Cruiser on River and at Sea

Samantha Shankman, Skift

Viking has carved a profitable and influential niche in the river cruising business, but the success of parlaying that model has yet to be seen. We're betting the same focus that built its river company will also fuel ocean growth.

5 years ago

Interview: Viking’s Culinary Director on Connecting Cuisine and Culture on a River

Interview: Viking’s Culinary Director on Connecting Cuisine and Culture on a River

Samantha Shankman, Skift

Striking a balance between introducing new regional dishes and still pleasing customers is a challenge that Viking has so far achieved, but going one step further to make sure the meals are as healthy and locally sourced as possible is one it is still working on.

5 years ago

6 Cruise Industry Trends to Watch for in 2014

6 Cruise Industry Trends to Watch for in 2014

Beth J. Harpaz, Associated Press

After a series of disasters, companies are putting an emphasis on experience, with more sophisticated entertainment and broader cuisine options, rather than sheer ship size.

5 years ago

River Cruising Is Becoming More Popular Among U.S. Travelers

River Cruising Is Becoming More Popular Among U.S. Travelers

Christopher Reynolds, Los Angeles Times

The majority of river cruises remain focused on their core older demographic, but as the sector's popularity grows it is likely they will introduce features that also appeal to younger travelers and families.

5 years ago

Skift Q&A: Viking River Cruises on Building Brand and Activity Awareness

Skift Q&A: Viking River Cruises on Building Brand and Activity Awareness

Samantha Shankman, Skift

Viking is one of the few upcoming travel companies today that isn't chasing millennials or catering to gadget-happy jet-setters. A focus on its core older customer base keeps its marketing clear and product perfect for the demographic.

6 years ago

Viking River Cruises May Make U.S. Debut in 2015, Hints Tourism Board

Viking River Cruises May Make U.S. Debut in 2015, Hints Tourism Board

Marjie Lambert, Miami Herald

It's unclear whether the Minnesota tourism board spilled the beans on Viking's secret or if it's prematurely drumming up interest in the river cruise that would boost visitor numbers at its main port.

6 years ago

River Cruises in Germany are Disrupted by Strike

River Cruises in Germany are Disrupted by Strike

Teresa Machan, Daily Telegraph

The disruption to these river cruises seems more like an inconvenience at this stage, but it is definitely unwelcome as some of these execursions have been reserved up to a year in advance.

6 years ago

River cruising challenges: Floods and rising waters

River cruising challenges: Floods and rising waters

The Daily Telegraph

River cruises are the hot thing in European tourism right now, but they face challenges from floods and rising water levels that limit where their boats can go.

6 years ago