Google has made frequent changes to its search results pages over the years, and Tripadvisor has often suffered as Google has its own competing businesses. Recent changes appear to have hit Tripadvisor particularly hard.
Ben Drew took over Tripadvisor's Viator brand right as the pandemic began and helped guide the online travel seller. Drew's departure comes at a pivotal time for the brand as it faces heavier competition.
A potential buyer could decide to break up Tripadvisor's parts, including Viator, TheFork, and metasearch, under the theory that the parts are worth more than the whole.
GetYourGuide, which has raised more than $1 billion in startup funding, needs to grow its market in the U.S. to reach its targets. A series of new TV ads may help move the needle.
Klook's partnership with Krungsri signals its first step in growing its Pan-Asian travel marketplace footprint since its funding raise at the end of last year.