Articles tagged “usa”

Tourism to the U.S. will continue to mirror global growth; the opportunity lies in recognizing and catering to high growth markets in order to maximize the economic benefits.

This summer is set to reach post-recession highs on almost all accounts, giving travel marketers greater competition and opportunities to cash in on newly confident U.S. travelers.

Well-known and well-visited cities are receiving the most benefits from the increase in international tourism, especially as travelers lengthen their stay but keep to one destination.

Americans might be traveling again, but if they're taking their devices and headaches with them, does it even count?

Although China represents the largest growth in inbound visitors, America's neighbors Mexico and Canada continue to deliver the highest volume of visitors and base of the U.S. tourism industry.

It can be difficult to select a tourism slogan that resonates with locals and visitors so most tourism marketing agencies build and iterate on themes that work rather than try to strike ad gold more than once.

This one chart explains why the U.S. tourism industry is so concentrated on catering to travelers from Brazil, China, and India: They are the fastest growing demographics among the top spending tourists.

The U.S. tourism industry is laser focused on tourists from a handful of countries, but it will need to adapt its marketing, strategy, and product offerings for tourists from a broader set of countries in order to continue its record visitor growth.

While it is good to see the highest growth markets from the emerging countries, the largest markets by volume, the traditional source markets for visitors to U.S., is not rising fast enough. Whether Brand USA has a future or not, the future marketing of America has to balance both.

Airlines often anticipate delays by dropping change fees, but insurance can be a lifesaver for flyers already at the airport. However, our findings were not conclusive enough to suggest the weather will result in a long-term benefit for insurance companies.