Articles tagged “universal”

Orlando Theme Parks Are Rolling Out New Rides as They Battle for Visitors

Orlando Theme Parks Are Rolling Out New Rides as They Battle for Visitors

Mike Schneider, Associated Press

Theme parks realize they need to keep adding more reasons for visitors to come back. That means operators are investing billions over the next several years — and attendees can expect higher prices at the gate.

2 months ago

Disney and Universal See Big Gains in Orlando After Major Expansions

Disney and Universal See Big Gains in Orlando After Major Expansions

Hannah Sampson, Skift

Orlando remains a battleground for the world's largest theme park operators, but attendance is growing around the world — and the biggest companies are trying to win audiences all over.

2 months ago

Universal and Turkish Airlines Are Betting Big on Super Bowl Ads

Universal and Turkish Airlines Are Betting Big on Super Bowl Ads

Dan Peltier and Hannah Sampson, Skift

From what we've seen so far, travel brands with Super Bowl teasers are staying away from the culture wars and focusing on sending neutral messages with universal appeal. And while it's important to draw attention to certain issues, it's refreshing to watch light-hearted advertisements, too.

6 months ago

Disney-Universal Theme Park Wars Are Going to the Dogs

Disney-Universal Theme Park Wars Are Going to the Dogs

Hannah Sampson, Skift

Universal is working to get vacationers to spend more time at their hotels and parks, and they likely had an advantage with dog owners. It's smart for Disney to make some of its hotels dog-friendly — and we wonder what this trial will lead to.

9 months ago

5 Top Theme Park Trends Dominating the Season

5 Top Theme Park Trends Dominating the Season

Hannah Sampson, Skift

From water parks to overseas investment, theme park operators are coming up with new ways to grow their business. One common thread: Find brands that have a built-in customer base and use them to attract new visitors.

10 months ago

Universal Has More in Store for Harry Potter as Theme Park Battles Rage

Universal Has More in Store for Harry Potter as Theme Park Battles Rage

Hannah Sampson, Skift

Disney still wins this round with the sheer volume of announcements it made earlier this month, but Universal definitely steals some theme park thunder with news of a new thrill ride at the original Wizarding World of Harry Potter.

12 months ago

Disney Attendance Dips While Harry Potter Keeps Universal Soaring

Disney Attendance Dips While Harry Potter Keeps Universal Soaring

Hannah Sampson, Skift

Disney executives have said they don't mind sacrificing some attendance if they're still making good money. Both of these things happened last year — but the company is still working to drive numbers up in 2017 and the future.

1 year ago

Disney and Universal Keep Building So Visitors Stay Longer and Spend More

Disney and Universal Keep Building So Visitors Stay Longer and Spend More

Hannah Sampson, Skift

Disney and Universal keep fighting for visitors — and more tourist dollars. Will new attractions be enough to attract newcomers and repeat business alike?

1 year ago

Theme Parks Want You to Sit on a Couch Instead of Wait in Line

Theme Parks Want You to Sit on a Couch Instead of Wait in Line

Mike Schneider, Associated Press

Theme parks have been finding ways for the last several years to help visitors cut to the front of lines or at least endure the wait with distracting games. Eliminating queues altogether will take some logistical heavy lifting, but we bet the effort would pay off with guests spending more money in their newfound free time.

1 year ago

Universal Rolls Out Its Nintendo Partnership in Three Theme Parks

Universal Rolls Out Its Nintendo Partnership in Three Theme Parks

Hannah Sampson, Skift

Theme parks have found success in building immersive experiences around beloved characters. We have to wonder if the Nintendo strategy provides a glimpse of how Universal will use the recently acquired DreamWorks Animation.

2 years ago

5 Insights Into Disney and Universal’s Modern Theme Park Strategies

5 Insights Into Disney and Universal’s Modern Theme Park Strategies

Sarah Enelow, Skift

Today's theme parks are a far cry from the previous generation. Disney is still setting the pace, but the offerings, pricing, and technology are evolving fast.

2 years ago

Skift Podcast: The Serious Business of Modern Theme Parks

Skift Podcast: The Serious Business of Modern Theme Parks

Hannah Sampson , Skift

The most famous theme park operators in the world are expanding globally and improving their original properties in an effort to attract bigger audiences at home and abroad. Listen to this episode for a wide-ranging conversation about how that's happening and whether it's likely to pay off.

2 years ago