Articles tagged “twitter”

25 Moments that Mattered in 2015: To make our selection of 25 moments, we thought back to the stories that drove reader engagement and sparked discussion among both travel experts and the general public. Some stories were quick blips that represented bigger things while others were narratives that built slowly through out the year. Each one, though, spoke to where we are right now when it comes to the big business of global travel.

Social media plays an increasingly central role in the customer service efforts of hospitality brands, requiring a hotels and airlines to respond more quickly, personally and publicly to customer issues. Successful brands have embraced social care, not just to solve problems, but to elevate the travel experience.

Travel brands that have separate Twitter accounts to handle customer inquiries should take a step back and reassess their strategy to determine whether it's the most effective use of their resources.

There is great potential for Twitter to be the go-to-site for consumers, but somehow the brand just ends up making the site more complicated for the mass market.

When will the majority of travel CEOs smarten up and use social media to praise their employees and appreciate their customers? It's OK to be human.

With consumers' short attention span, JetBlue's new fare options and checked bag policy may not be such a big deal, especially when coupled with some lower fares and lower change fees.

Being transparent about performance metrics on both organic and paid videos should be a given.

There is still a lot to learn with Periscope; practice makes perfect.

There is an art to casting the paid media net to grow and keep your audience.

Travel brands that host Twitter-based contests need to be mindful of the source and quality of tweets that are hash tagged, and not just the quantity.