Articles tagged “twitter”

This year started with a bang for mergers and acquisitions, so naturally there'll be questions about whether they end up stifling competition.

The travel industry is clearly being dealt a blow by company travel bans, but could anyone have pictured an amount on this scale?

Corporate travel is barreling down an uncertain road to a facelift that could strip it down to essential business by the time the travel sector gets to the other side of its coronavirus rebound.

Hilton's new ad campaign rollout last year clearly opened the company's eyes to reaching younger generations to build its leisure business.

Wendy's Reddit AMA keeps the formula for the brand's secret sauce to itself, and still provides no answer to the future of Spicy Chicken Nuggets.

There isn’t so much a tortoise and the hare message in here as we’d like to imply. One person’s digital metric high points are another one’s warnings, so brands should use L2’s numbers to better understand their strategies, not simply define them.

Lots of destinations work with influencers to drive leisure traffic, but France's national tourism board is among the first to contract a meetings and events specialist to engage conference planners. This should inspire other countries and cities to try the same because it positions them as digital innovators to younger audiences.

Politics and business aren't always a disaster, but in the case of Trump Hotels it's becoming harder and harder to distinguish the brands.

Social media players like Facebook and Snapchat have had lots of of success capturing bigger shares of travel marketers' advertising budgets. But if they really want to earn the big money traditionally saved for TV campaigns, they'll need to evolve beyond the "social" label.

Skift and Amadeus hosted a Twitter Chat to find out What Matters in Travel Technology in 2016. Here's what we found out.