Articles tagged “tv”

While we'd love to have time with the president, choosing between him and a freshly cooked meal in Vietnam would be tough. Lucky for Bourdain he didn't have to choose.

Carnival Corporation is putting a lot of effort into getting its cruise ships, destinations, and shore activities in front of a massive audience. Smart travelers will realize they're seeing a highly produced, promotional version of a cruise experience.

We don't know if it was really "a supermodel" and her tiny dog that William Shatner dispatched to Priceline.com headquarters in the late 1990s to do due dilgence on the company, but we do know that Shatner, who smashed a guitar during one shoot, was highly talented and broke new ground for an emerging brand.

The first quarter is a popular time for travelers to start planning spring break and summer travel. Based on TV spending estimates for the first quarter, it's clear that the top spending brands such as Southwest Airlines, Trivago.com and Royal Caribbean are bent on getting Americans enamored with the thought of summer vacations.

A single-minded focus on what you think is best, rather than what others are telling you is best for you, can produce both victories and defeats. More than a decade in, it's clear which category Bourdain's travel TV is in.

Video is a different game that written content, but Kelly's been a master of monetization so far. If viewers find him likable, too, he'll be headed in the right direction.

When Priceline.com decided to try to reinvigorate the brand, it studied the data: Travelers are taking shorter, more frequent trips, and many are booking them on mobile at the last-minute. Their customers are heading to Rome, Georgia more frequently to that other Rome where Vatican tours are available. The data called for a streamlined site and app emphasizing "deals near me," pay at the hotel, and easier-to-book products.

For Andrew Zimmern, food has always been the filter through which he discovers and explores destinations around the globe. As culinary tourism evolves, so do business strategies across all sectors of travel that are using food as the a magnet to attract travelers.

Vice's video series is better than we expected and a clear sign of the Bourdain-ization of travel video.

TV advertising by online travel agencies has been very much in vogue over the last couple of years. But TripAdvisor decided it doesn't need it for now and instead is going to take its new partnership with Booking.com and run with that instead.