Articles tagged “turkish airlines”

Giving out free miles to attract doctors on flights is ultimately cheaper than what it would cost for the airline to provide doctors, or the equivalent training for its own staff.

One explanation for the Gulf airlines' visibility on sports fields could stem from their absence in alliances, which may have pushed them to find meaningful partnerships outside of aviation. It's interesting to the note that Qatar was the first one to join an alliance, and it currently sponsors only one sports team.

Turkish Airlines’ ad eclipsed not just travel video ads, but almost all other video ads created in 2012. Expect TA to come out with more winners featuring Bryant, Messi, and other sports stars in 2013.

It’s not easy to come up with a creative and genuine way to market a destination. Just ask Barbados that’s trusting Rihanna to represent the island or Kentucky who has turned the responsibility over to a grassroots group of two.

Airline and destination ads might not be sexy on their own, but team them up with sports celebrities or films with a cult following, and suddenly a whole lot more people are paying attention.