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Articles tagged “turkish airlines”

Airlines

Fast-growing Turkish Airlines places $9.3 billion aircraft order with Airbus

It's a good week for Airbus as the manufacturer snaps up orders from Turkish Air and Lufthansa while rival Boeing spends its time arguing that its batteries aren't really that so bad.

Andrea Rothman and Ercan Ersoy, Bloomberg | 11 years ago

Fast-growing Turkish Airlines places $9.3 billion aircraft order with Airbus

Airlines

Turkish Airlines is the new locus of country’s culture wars

A fascinating cultural-mores-meets-soft-power-of-country-branding battle to observe as it plays out.

Skift | 11 years ago

Airlines

Turkish Airlines’ rapid ascent to the top of the global airline industry

A viral marketing campaign and reputable service helped TA get to where it is today, but its success is also attributable to outside factors including its hub’s central location bridging the booming Asian market with the West and the economic woes of legacy carriers.

Skift | 11 years ago

Turkish Airlines’ rapid ascent to the top of the global airline industry

Airlines

Turks hate the new leaked Turkish Airlines uniforms

Turkish's branding and advertising has been very stylish of late, so this is a surprise. Someone who really hated it leaked it, very likely, and it looks based on the reaction that this won't be the final word on these new uniforms.

Skift | 11 years ago

Airlines

Gulf airlines build awareness, one sports sponsorship at a time

One explanation for the Gulf airlines' visibility on sports fields could stem from their absence in alliances, which may have pushed them to find meaningful partnerships outside of aviation. It's interesting to the note that Qatar was the first one to join an alliance, and it currently sponsors only one sports team.

Samantha Shankman, Skift | 11 years ago

Gulf airlines build awareness, one sports sponsorship at a time

Airlines

Istanbul plans on building the world’s largest airport, but Dubai will beat it to the punch

Bolstered by Turkish Airlines' growth, Istanbul is looking to scrap its two inadequate airports, a problem similar to that which plagued Berlin. One can only hope Berlin’s stalled openings don’t repeat themselves here.

The Daily Telegraph | 11 years ago

Istanbul plans on building the world’s largest airport, but Dubai will beat it to the punch

Airlines

Turkish Airlines’ Kobe Bryant vs. Lionel Messi ad hits 100 million mark on YouTube

Turkish Airlines’ ad eclipsed not just travel video ads, but almost all other video ads created in 2012. Expect TA to come out with more winners featuring Bryant, Messi, and other sports stars in 2013.

Samantha Shankman, Skift | 11 years ago

Turkish Airlines’ Kobe Bryant vs. Lionel Messi ad hits 100 million mark on YouTube

Airlines

Emirates closes in on Delta for the world’s largest airlines #2 position

Emirates' ambition is perfectly matched by its timing: It's been building a world-class carrier without the baggage of legacy lines but with all the advantages of being in the right place at the right time.

ArabianBusiness.com Staff, Hoteliermiddleeast.com | 11 years ago

Emirates closes in on Delta for the world’s largest airlines #2 position

SkiftX

SkiftAds of the Week: Turkish Airlines’ push, Rihanna, and the Ritz

It’s not easy to come up with a creative and genuine way to market a destination. Just ask Barbados that’s trusting Rihanna to represent the island or Kentucky who has turned the responsibility over to a grassroots group of two.

Samantha Shankman, Skift | 11 years ago

SkiftAds of the Week: Turkish Airlines’ push, Rihanna, and the Ritz

Skift Originals

Turkish Airlines celebrates signing Messi with a Kobe Bryant showdown ad

Airline and destination ads might not be sexy on their own, but team them up with sports celebrities or films with a cult following, and suddenly a whole lot more people are paying attention.

Samantha Shankman, Skift | 11 years ago

Turkish Airlines celebrates signing Messi with a Kobe Bryant showdown ad