Articles tagged “tui group”

TUI Group has a big job on its hands during its move away from country-specific brands, but the prize is a substantial one. If it manages to create a global superbrand it will make it much easier to expand into new areas and markets.

After kissing TUI goodbye, Intrepid Group has a new adventure -- to be a company with $1 billion in revenue. With experiential travel being the buzzword, and having incorporated lessons from TUI into the company, it may achieve the goal sooner than five years.

TUI’s target is very ambitious and five years doesn’t seem like enough time to develop and expand into countries where it does not have the brand recognition.

The likes of Thomas Cook and Tui Group should be wary of Commissioner Margrethe Vestager, who in the past has taken on Google and Apple. Should she find anything amiss there is the potential of a sizable fine and a revamp of their practices.

TUI’s evolution to that of an end-to-end travel provider is set to accelerate next year. It is fast becoming a tourism company in a class of its own.

Growing its cruise offering is a key plank of TUI’s current strategy. Expect to see further expansion in the near future.

Having managed to shift capacity westwards from the trouble spots in the Middle East and North Africa, TUI Group now looks in a good position to capitalise on the continued desire of Europeans to travel.