Articles tagged “trivago”

Even large online travel agencies like Expedia need marketing partners, and that is where the metasearch sites come in. In Expedia's view, its own subsidiary Trivago is helping Expedia compensate for the traffic it is losing, and will continue to lose, from TripAdvisor.

You can see travel advertisers on TV trying to create memorable characters. There's Priceline's The Negotiator and attempts by Trivago with the Trivago Guy and Hotels.com with Captain Obvious. It's a very tough thing to do, and CheapOair is trying to take a shortcut.

With TV advertising for travel sites so competitive these days, getting noticed is a big hurdle. Few people are talking about TripAdvisor's ads, but the media and public are noticing the Trivago Guy, and will likely remember the name of the site. Whether they'll use it is another question.

Tim Williams is no William Shatner, but his TV commercials for Trivago are creating a lot of buzz, mostly unexpected, for the brand.

Summer is the time for group travel. Identify with your brand's audience through their families and friends.

Regardless of what their companies want, lots of road warriors are booking their hotels and flights on leisure travel sites, and hotel-metasearch sites, if they develop certain tracking and reporting tools, could one day play an even larger role in business travel.

At this point, vacationers have already made their holiday plans. It's good timing to publish videos that entertain as opposed to ones that promote.

Trivago's new shared-room search reflects the born-again trendiness of hostels -- which are no longer called youth hostels -- and apartment shares. Booking.com and Kayak already have it, and others will add it.

What does Priceline's $1.8 billion acquisition of metasearcher Kayak mean as the first-year anniversary approaches? If you are a big-time online travel agency, you gotta have one. Just ask Expedia, which got its hands on Trivago soon after Priceline made its move on Kayak.

Travelocity talked years ago about getting into the advertising and media business in a big way, but never made it happen. But, now Expedia has grand plans to use Travelocity's North America sites as a platform to expanding Expedia's own advertising and media business in tandem with the jolt that Trivago is already providing.