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Tripadvisor News

Tripadvisor is a travel website that provides reviews, ratings, recommendations, and bookings for various travel-related products and services, such as hotels, attractions, flights, and vacation rentals.

Tripadvisor offers a variety of services to travelers and businesses, such as:

Reviews and ratings: Tripadvisor allows users to share their opinions, experiences, and photos of various travel-related products and services, such as hotels, restaurants, attractions, etc. Users can also rate these products and services on a scale of 1 to 5.
Comparison and booking: Tripadvisor enables users to search for and compare prices, availability, and features of various travel-related products and services offered by third-party providers. Users can also book or reserve these products and services directly through Tripadvisor or its partners.
Trip planning: Tripadvisor helps users to plan their trips by providing recommendations, suggestions, guides, maps, forums, etc. Users can also create their own trip itineraries or browse through other users’ trips.

Tripadvisor brands include: Viator, Flipkey, Cruise Critic, Bókun, SeatGuru, and other smaller niche sites.

Tour Operators

Viator Bets on Boosting Brand Awareness in Experiences Market

Viator is one of the most prominent players in selling tours and activities online. Still, most consumers remain unaware of its extensive offering, underscoring the opportunity for the experience economy in 2024.

Viator Bets on Boosting Brand Awareness in Experiences Market

Online Travel

Viator, GetYourGuide, and Klook Push for Day Tour Dominance: 2024 Outlook

Lots of talk about profitability but very little intention of going public. These are the emerging trends we're keeping an eye on for these three key tours and activities online platforms.

Viator, GetYourGuide, and Klook Push for Day Tour Dominance: 2024 Outlook

Online Travel

Peek CEO Pegs AI Tools for Tour Operators as Priority in 2024

Peek CEO Ruzwana Bashir isn’t looking for an exit and instead says she wants to be the biggest independent company providing operating systems for tours and expenses businesses.

Peek CEO Pegs AI Tools for Tour Operators as Priority in 2024

News Blog

Spanish Authorities Clear Amazon, Booking, Tripadvisor Over Alleged Fake Reviews

Spain's anti-trust agency CNMC on Wednesday cleared Amazon, Booking Holdings and Tripadvisor of participating in or facilitating fake reviews on their websites. CNMC had been investigating a complaint filed by the OCU, a prominent consumer organization in Spain. "CNMC found no indication that the platforms have participated in or facilitated the publication of these false opinions," the…

Airlines

U.S. Air Traffic Controller Shortage Won’t End Soon

Today's podcast discusses air traffic control woes, startup funding wins, and TripAdvisor's experiences survey.

U.S. Air Traffic Controller Shortage Won’t End Soon

Tour Operators

Tripadvisor’s 2024 Experience of Travel Study: 3 Charts

The latest Tripadvisor survey highlights travel is no longer just about 'been there, done that, got the T-shirt', but understanding the story of the T-shirt itself.

Tripadvisor’s 2024 Experience of Travel Study: 3 Charts

Tour Operators

GetYourGuide CFO: Latest Experience Trends and Cracking the U.S.

In the fragmented world of tours and activities, GetYourGuide has ring fenced its private playground that its CFO claims is now profitable.

GetYourGuide CFO: Latest Experience Trends and Cracking the U.S.

Online Travel

Tripadvisor Laid Off 4% of Its Workforce

You can see Tripadvisor's priorities crystal clear in where its restructuring occurred. The Tripadvisor Core segment took the heaviest hit, and Viator was impacted the least.

Tripadvisor Laid Off 4% of Its Workforce

Online Travel

Tripadvisor’s ‘Juicy’ Ad for Viator

Tripadvisor and Viator, or at least the creative department, have a sense of humor — and it is effective.

Tripadvisor’s ‘Juicy’ Ad for Viator

Online Travel

Viator Sees Commissions Boost from Upgraded Pay-for-Visibility Tool

Boosting tour visibility can yield profits for Viator, but the benefit to operators may lessen if most operators join in. It's a bit like when people in the front row of a concert stand up and everyone else has to stand up.

Viator Sees Commissions Boost from Upgraded Pay-for-Visibility Tool