Articles tagged “trip.com”

The bean counters, meaning the financial experts, at all of the major online travel companies have their work cut out for them as they monitor and try to predict the shape and timing of any potential travel recovery. These companies need to be nimble, and hoard their cash.

China's move to ban the Tripadvisor-branded app is somewhat of a head scratcher since the app is actually controlled by China's Trip.com Group. Will other U.S.-branded apps, such as Airbnb's be impacted?

How do you measure the largest booking site in the world? Is it rooms sold, gross bookings, commissions earned, or profits. A look into Trip.com shows the need to be nuanced in analyzing an online travel agency's financials.

China is like no other place on Earth and Trip.com is like no other online travel agency. It offers lessons on how to build an industry-leading business and how to respond to our deepest crisis ever.

The pandemic rapidly sped up a trend in livestreams. But the early success of Trip.com Group's and Alibaba Group's Fliggy webcasts marketing travel suggests that the phenomenon is here to stay.

Despite an ongoing longing for foreign tourists, Wuhan has come most of the way back tourism-wise from the bleakest days of the provincial capital's history earlier this year. Lessons for the rest of the world? Once tourists feel safe, they will return in big numbers.

In some respects, travel companies are prisoners of their geographic strengths and weaknesses in the Covid-19 era. Operational considerations aside, it sure didn't hurt Trip.com Group to be based in China.

Amidst the carnage, there are job openings in the travel industry. However, many of the opportunities won't get rank-and-file restaurant or hospitality workers back collecting paychecks and benefits anytime soon.

An unfortunate first-mover in the pandemic, China, in turn, got an early start on its travel recovery. But officials at major travel companies there view a robust bounce back as taking a year or longer — and much of that pace depends on how quickly coronavirus gets neutralized in the rest of the world.

The online travel industry is marginally better positioned to deal with this current outbreak than many of their suppliers in the hotel and airline industry. Still, the damage will get worse — and be severe and long-lasting.