Articles tagged “tribute”

The First W Hotel Is No Longer a W Hotel

The First W Hotel Is No Longer a W Hotel

Patrick Clark, Bloomberg

It's particularly bittersweet that the hotel largely responsible for bringing boutique lodging into the mainstream no longer bears the "W" brand. Its fate also serves as a cautionary tale for hoteliers on maintaining relevancy in hospitality: Just because you were cool before doesn't mean you always will be.

2 years ago

Despite the Marriott Merger, Starwood Continues Growth of Tribute Portfolio

Despite the Marriott Merger, Starwood Continues Growth of Tribute Portfolio

Deanna Ting, Skift

Even though Marriott's CEO has said all 30 brands will survive the merger, we still think it's only a matter of time before Tribute Portfolio is culled and rolled into Marriott's competing Autograph Collection. Even so, it's good news for Starwood to see this kind of rapid growth for its newest of brands, especially during such a period of intense transition.

4 years ago

Starwood Uses Instagram Fashion Influencers to Drive Bookings for Its Newest Tribute Portfolio Hotels in Paris

Starwood Uses Instagram Fashion Influencers to Drive Bookings for Its Newest Tribute Portfolio Hotels in Paris

Deanna Ting, Skift

More travel and hospitality brands are trying to find novel ways to monetize Instagram and although the platform has evolved to try to accommodate more of marketers' needs, its abilities as a hotel booking channel remain somewhat limited. Still, Starwood's Tribute Portfolio is betting that user-generated content from influential fashion stars on Instagram can help them boost bookings at two of their Parisian properties.

4 years ago

Starwood Launches Tribute, Its Second Brand for Independent Hotels

Starwood Launches Tribute, Its Second Brand for Independent Hotels

Jason Clampet, Skift

You want asset light? This is a light asset light strategy that helps big brands provide both an independent touch and the benefits of loyalty at the same time.

5 years ago