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Articles tagged “travora”

MediaShift Ad Network Drops Name of Troubled Travora Brand

Jason Clampet, Skift

To a small group of travel industry professionals the name Travora was exciting for a few months. For everyone else, this name change means little.

3 years ago

Travora sold its travel ad network for $4.4 million

Travora sold its travel ad network for $4.4 million

Dennis Schaal, Skift

Despite challenges as the advertising industry changed, the Travora advertising network had a decent business going on for awhile, but wild spending and awful strategic decisions led to the dismal outcome.

4 years ago

Travora Media sells remaining assets: Ad network to live, content biz to close

Travora Media sells remaining assets: Ad network to live, content biz to close

Dennis Schaal, Skift

Travora management ran the company into the ground, and its consumer sites languished and will die.

4 years ago

As Travora shuts down, USA Today acquires some content pieces

Dennis Schaal, Skift

The story of Travora is the story of what happens to mismanaged overfunded startups in a complex space as the market turns on them.

4 years ago

Travora trims staff, phases out NileGuide and TravelMuse, and readies app launch

Travora trims staff, phases out NileGuide and TravelMuse, and readies app launch

Dennis Schaal, Skift

Travora's shift into publishing on its own follows media/advertising trends, but its disappointing results in mobile and downsizing may foreshadow new challenges ahead.

4 years ago

Travel Ad Network evolves into information and inspiration site Travora

Travora enters a crowded field of travel information and inspiration services and sites and goes head-to-head with traffic heavyweights like Google and Pinterest as well as traditional travel brands like Lonely Planet.

4 years ago