Articles tagged “travora”

MediaShift Ad Network Drops Name of Troubled Travora Brand

To a small group of travel industry professionals the name Travora was exciting for a few months. For everyone else, this name change means little.

3 years ago

Travora sold its travel ad network for $4.4 million

Despite challenges as the advertising industry changed, the Travora advertising network had a decent business going on for awhile, but wild spending and awful strategic decisions led to the dismal outcome.

4 years ago

Travora Media sells remaining assets: Ad network to live, content biz to close

Travora management ran the company into the ground, and its consumer sites languished and will die.

4 years ago

As Travora shuts down, USA Today acquires some content pieces

The story of Travora is the story of what happens to mismanaged overfunded startups in a complex space as the market turns on them.

4 years ago

Travora trims staff, phases out NileGuide and TravelMuse, and readies app launch

Travora's shift into publishing on its own follows media/advertising trends, but its disappointing results in mobile and downsizing may foreshadow new challenges ahead.

4 years ago

Travel Ad Network evolves into information and inspiration site Travora

Travora enters a crowded field of travel information and inspiration services and sites and goes head-to-head with traffic heavyweights like Google and Pinterest as well as traditional travel brands like Lonely Planet.

4 years ago