Online Travel
Booking.com Relaunches a Scaled-Down Attractions Vertical Powered by TUI’s Musement
After missteps in thinking it could grow its own attractions business and catch larger competitors, Booking.com's relaunch is the next stage in its evolution. The tours and activities sector is a lot more competitive now than it was even two years ago when Booking acquired FareHarbor. Hence, the need to reboot.
Dennis Schaal, Skift | 4 years ago