Articles tagged “tourism campaigns”

Show, don't preach — that's what other destinations can glean from Korea's viral campaign.

The Big Apple's post-pandemic revival is here and it's hitting all the mediums to say it in a $30 million, yearlong campaign that might just create the intense "FOMO" it's aiming to stir up in travelers far and wide.

The rise of responsible travel messaging in marketing is a welcome next step, as destinations prepare for the return of large summer crowds locally, and international travelers keep a close eye on their favorite locales. Now's also the time to warn the ugly tourists.

World tourism leaders make a beeline for this new initiative to get people, especially the world's highest spending tourists, to travel again. Kudos to Trip.com Group for picking up the mantle to unite the global industry.