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The 12 Milestone Travel News Stories in Skift’s First Year

Tourism expanded globally, airlines and rental car companies faced consolidation, guidebook brands were sold off, and travel tech got better: We don't expect these major stories to disappear in the next year and plan on covering where they lead us just as carefully.

Thrifty rescinds offer for free car rental

Major brands should honor pricing errors whenever possible to avoid the PR snafu of upsetting happy; El Al did this and turned a mistake into a brand boost that likely drove future profits.

Hertz’s $2.3 billion Thrifty integration process starts

The merger of the business traveler car rental brand withe the leisure-weekend car rental brand will be keenly followed as the macro trends favor the merger of the two historically distinct markets.

Hertz doubles down in $2.5 billion bid to acquire Dollar Thrifty

The multiyear-merger maneuverings between Hertz, Dollar-Thrifty, and Avis Budget almost make American Airlines' merger scenarios appear tame.