Articles tagged “third-party cookie”

Travel's recovery is already underway. But when it comes to crafting successful marketing, the strategies that worked before Covid-19 won't necessarily work now. In this conversation from Skift's Hospitality and Marketing Summit, we hear from Neustar's Marc Vermut, about how travel and hospitality marketers are adapting their marketing and data collection practices for this new era.

Travel marketers need to fine-tune their digital advertising tactics in response to Apple's imminent privacy move. New data from adtech firm Criteo underscores the opportunities as well as the challenges.

In this Skift Online Travel and Distribution Summit video we hear from Ashley Robinson, SVP of customer success at Rokt, about how online travel agencies (OTAs) can develop successful marketing strategies and set themselves up for success as travel starts to recover.