Articles tagged “theme parks”

More than five years after the Blackfish documentary made a splash, SeaWorld is finally facing the music for lying to the public about the impact. In a way, though, the company has been paying a price for years: A $5 million settlement is a drop in the bucket compared to quarter after quarter of lost revenue.

The new rewards program at Six Flags is designed to keep its already-loyal members engaged and satisfied enough to stay enrolled in a monthly membership. Will the theme park loyalty idea catch on with other operators?

Disney's parks and resorts segment got help from domestic parks, where customers spent more to get in, eat, shop, and sleep. With new expansions opening next year, expect that revenue to keep on rising.

SeaWorld is rebounding, with higher attendance and revenue than a year ago. Will it last? And how much free beer will the continued recovery take?

Theme park watchers have long been waiting for Universal to announce plans for another Orlando park. While Thursday's comments don't amount to an official announcement, executives sure sound positive about the prospect.

Six Flags is going beyond the typical theme and water park offerings with kid-focused and adventure options in China, and it makes sense to bring those concepts to other markets. But it's also wise to make sure the parks are delivering what customers want before investing in building them elsewhere.

Disney's Hollywood Studios has been a work in progress for the last two decades. With Toy Story Land and Star Wars taking center stage, executives believe the park is finally coming into its own.

Disney's Hollywood Studios in Florida should become more of a destination in its own right with the addition of Toy Story Land. Will that help ease the crowds at other parks — and keep guests staying at Disney longer?

The CEO of Six Flags Entertainment said last month that the company wasn't stopping with 10 parks in China. He wasn't kidding.

Six Flags has been talking up this scenario for more than a year, so it will be interesting to see how the strategy plays out. Will more people opt for season passes that give them access to multiple parks, even if those parks are a few hours away from each other?