Articles tagged “theme parks”

The magic kingdom has lost some of its magic in 2020. But Disney fans are devoted, and the theme parks will bounce back.

The pandemic is handing an edge only to those rare theme park operators with cash cushions to invest in new tech.

Most travel brands aren't doing TV or much of any advertising now because of the pandemic. But for the ones still broadcasting spots, they'd better be very clever in terms of sensitivities, or risk brand damage.

For many players in Asia’s tours and activities space, dealing with mounting coronavirus cancellations is proving to be a pain point without the aid of robust technology systems in place. This crisis will be a sharp reminder that digitalization is the way to go.

Merlin's determination to focus on the long-term potential of the company is probably one of the reasons it is keen to escape the glare of the public markets.

SeaWorld's challenges have not gone away. But it enjoys several advantages over its theme park rivals, such as having marine-themed parks, which are a rare and distinctive product. Its new CEO is rightly focused on investing for growth while finding operational efficiencies.

With two of the company’s minority shareholders on board, this bid looks like it’s got a good chance of succeeding. But will any of Parques Reunidos’ rivals fancy getting involved with their own bids?

Disney is clearly awaiting a flood of visitors in the coming months, and high prices alone won't keep crowds in check. Now in-park smoking areas and extra-large strollers have to go.

Universal has seen huge returns on its Harry Potter investments. The latest addition is a ride — as opposed to an entire land — but it will still likely draw crowds, especially in the months before Disney's Star Wars expansion opens in Florida.

Disney's new Star Wars additions will open earlier than expected, but one big piece will be missing. Will fans flock to be first or wait until everything is operational?