Articles tagged “taylor swift”

In 2024, tourism pivoted to Live Tourism, with travelers chasing events and moments over destinations. Emotional, communal experiences dominated itineraries, transforming how brands package, promote, and deliver travel.

Demand for international music events among Indian travelers is not only leading to outbound travel, but is also boosting the domestic music tourism industry.

In travel, India and China are markets you can’t afford to ignore. Two high-profile representatives from each country make a strong case for why.

The demand for experiences isn't showing any sign of slowing down, but travel companies are still figuring out how to capture it.

Taylor Swift is so influential that a destination can still get a tourism boost even when she doesn't perform.

Several destinations have experienced a tourism boom in recent years, but has a surge in visitors contributed to inflation?

Forget the TV screen — new-age Asian travelers want to be pitch-side cheering their favorite team.

A GCC unified visa could prompt many things, including some fleeting visits by superstars.

The phenomenal impact of the 'Swift Lift' is being seen by travel and tourism companies around the world - even when Taylor isn’t visiting the city in question.

In what might be a record-breaking Super Bowl, airlines are preparing to fly tens of thousands of passengers to Las Vegas this weekend.