Skift Transatlantic Summit

The Transatlantic Summit was a high-impact, half-day event spotlighting one of the most dynamic and influential travel corridors in the world: Europe and North America.

In collaboration with the European Travel Commission and hosted by Mastercard, this exclusive gathering brought together over 100 senior leaders from airlines, DMOs, OTAs, tour operators, and travel tech platforms. The goal: to dissect the evolving forces shaping transatlantic travel—from geopolitical shifts and sustainability imperatives to digital innovation and connectivity strategies.

Tourism

Full Video: How Connectivity Powers Responsible Tourism

In this video from Skift Transatlantic Summit 2025, Wendy Olson Killion, CEO of Rome2Rio, explains how pairing inspiration with access helps destinations encourage travel to lesser-known places and distribute tourism more sustainably.

Rome2Rio + Skift | 7 months ago

Full Video: The Next Era of Tourism Is Frictionless and Personal

Data isn't just guiding where people travel, it’s determining how and why. Jon Huntsman makes the case for travel as both a catalyst for economic growth and a bridge between cultures, powered by seamless payments and AI-driven personalization.

Wil Slickers | 8 months ago

Tourism

Full Video: Brand USA and Spain Push AI, Airlift and Culture to Power Tourism Growth

As the U.S. and Spain see tourism demand soar, destination marketers are shifting from promotion to curation. In the AI age, whoever shapes the algorithm shapes the itinerary.

Wil Slickers | 8 months ago

Tourism

Full Video: How Finland and Italy Are Embedding Responsible Travel Into Tourism Strategies

Finland and Italy are approaching sustainability from different angles, but both see responsible travel not as an add-on — it’s the future. With U.S. travelers stepping in to fill critical gaps, the transatlantic connection just got even more strategic.

Wil Slickers | 8 months ago

Tourism

Full Video: From Mass to Meaningful, Europe Rethinks Tourism With Help From U.S. Travelers

The transatlantic travel market doesn’t need more visitors – it needs better-distributed ones. Europe is doubling down on responsible tourism, and the U.S. traveler holds the key.

Wil Slickers | 8 months ago

Airlines

Full Video: JetBlue and Eurail Envision Seamless Transatlantic Travel

The “one ticket” dream isn’t just about convenience; it’s about rethinking the traveler journey from booking to return.

Wil Slickers | 8 months ago

Airlines

Europe to the U.S.: the World’s Most Important Travel Corridor

The transatlantic corridor isn’t just a flight path—it’s the cultural and economic backbone of global travel.

Seth Borko | 8 months ago

Tourism

U.S. and Spain Look to Live Tourism to Drive Travel in 2026

International tourism to the U.S. has taken a hit this year. Brand USA is leaning into new technologies, marketing strategies, and live events to boost future travel.

Bailey Schulz | 8 months ago

Airlines

JetBlue’s Europe Frustrations and Train Ambitions

JetBlue president Marty St. George said he was concerned that consolidation is squeezing out smaller carriers from Europe.

Meghna Maharishi | 8 months ago

Ground Transport

European Commission Calls for Single Booking System to Boost Train Travel

The European Commission is optimistic that it will finally be able to reach an elusive goal: implementing a single booking and ticketing system for long-distance rail travel.

Meghna Maharishi | 8 months ago