Full Video: The Next Era of Tourism Is Frictionless and Personal

Key Points

• Jon Huntsman discussed how data and AI are driving more personalized and seamless travel experiences.
• Public–private collaboration and smarter digital trade policies are vital for sustainable tourism growth.
• Despite global challenges, cross-border travel between the U.S. and Europe remains strong and resilient.

Summary

At the Skift Transatlantic Summit, Jon Huntsman, former U.S. ambassador and MasterCard Vice Chairman, highlighted how advancements in data, AI, and public–private partnerships are reshaping the travel industry. He emphasized the importance of frictionless payments, smarter digital trade policy, and collaborative leadership in driving sustainable tourism and economic growth, while noting the continued strength of U.S.-Europe cross-border travel despite geopolitical tensions.