Articles tagged “tap air portugal”

Travel brands are particularly well-positioned for real-life ambient marketing that portray experiences better than a staid graphic ad.

A merger between the three airlines based in three different continents would create an economic powerhouse and establish Brazil as the South American leader in aviation, but such a takeover remains unlikely.

Aerial destination shots are the meat and potatoes of travel video ads and as we’ve seen over the past couple of weeks are used in mash-ups for everything from airlines to booking websites to actual DMOs.

Portugal rejected the only proposal it received for the national asset, but will seek other means of unloading the airline as the recession-hit country continues to look for a boost in capital.

Brazil's growing reputation as the gateway to Latin America would be cemented even further if Synergy Group ends up buying TAP.