Articles tagged “sxsw”

Behind The Rise of Diversity in the Meetings Industry — Meetings Innovation Report

Behind The Rise of Diversity in the Meetings Industry — Meetings Innovation Report

Greg Oates, Skift

The national conversation around the need for more diversity and inclusivity in the technology and advanced industry sectors is moving to the forefront in the meetings industry, as more organizations realize the value of inclusivity to drive success on a global stage.

3 months ago

Skift Backstage Podcast: SXSW and Superfly Pros on Making Events Better

Skift Backstage Podcast: SXSW and Superfly Pros on Making Events Better

Hannah Sampson, Skift

Tune in to hear how the experts put on big, non-boring events — and how they think social media is changing attendees' experiences.

6 months ago

Video: SXSW and Bonnaroo Founders On Making Events Transformative Experiences

Video: SXSW and Bonnaroo Founders On Making Events Transformative Experiences

Greg Oates, Skift

The executives behind the success of SXSW and Bonnaroo say they're developing more varied event programming bringing together as many creative elements as possible, so brands have more opportunities to engage attendees at different levels throughout the event experience.

7 months ago

SXSW and Bonnaroo and the Data Behind Big Events

SXSW and Bonnaroo and the Data Behind Big Events

Sarah Enelow, Skift

Events with cult followings like SXSW and Bonnaroo may seem magical, but they're built on data.

9 months ago

Skift Global Forum Preview: How Bonnaroo and SXSW Have Reinvented Live Events

Skift Global Forum Preview: How Bonnaroo and SXSW Have Reinvented Live Events

Greg Oates, Skift

The future of conferences and live events places a priority on bringing together thought leaders and influencers from more diverse segments, because creative audiences today want a mashup of tech, arts, and educational experiences.

10 months ago

How South by Southwest Crowdsources New Programming Ideas

How South by Southwest Crowdsources New Programming Ideas

Greg Oates, Skift

For almost any kind of conference to evolve significantly in the future, it needs to leverage the collective knowledge of the community using modern technology to create a more inclusive programming schedule.

12 months ago

The Future of Experiential Marketing at Conferences — Meetings Innovation Report

The Future of Experiential Marketing at Conferences — Meetings Innovation Report

Greg Oates, Skift

1 year ago

Destinations Promote Tourism and Tech Culture With Pop-Up ‘Houses’ at SXSW Austin

Destinations Promote Tourism and Tech Culture With Pop-Up ‘Houses’ at SXSW Austin

Greg Oates, Skift

In a super competitive market to attract high-tech talent, cities are promoting their overall livability and lifestyle attributes as much as their tech economies. At SXSW 2016, they accomplished that with expensive and experiential destination marketing strategies integrating local venues and global panels highlighting the future of business.

1 year ago

How Conference Startup Competitions Are Evolving in 2016

How Conference Startup Competitions Are Evolving in 2016

Greg Oates, Skift

Millennial trends prioritizing teamwork and community service are making their impact in how startup competitions judge emerging companies.

1 year ago

South by Southwest Director on Building the World’s Buzziest Business Event

South by Southwest Director on Building the World’s Buzziest Business Event

Greg Oates, Skift

While the presence of big name headliners and breakout technologies drive a lot of exposure around SXSW, it's still the face time among speakers, exhibitors, and attendees from different industries that drives the event's success.

1 year ago

Marriott Makes a Loyalty Play at SXSW Festival With the Help of Ryan Adams

Marriott Makes a Loyalty Play at SXSW Festival With the Help of Ryan Adams

Greg Oates, Skift

By partnering with South by Southwest for the first time, Marriott is targeting a new audience that it coins "experience seekers," while also adding a certain cachet to its loyalty program.

1 year ago

The SXSW Event App Tries to Set a New Standard in Conference Customization

The SXSW Event App Tries to Set a New Standard in Conference Customization

Greg Oates, Skift

After years of talk and conjecture about event app customization and beacon technology, the 2016 SXSW GO app seems positioned to deliver on those expectations.

1 year ago