Articles tagged “switzerland”

Asia’s snow holiday market keeps growing, and Switzerland, a first mover in this opportunity, is benefiting. Japan, however, remains the most popular winter holiday destination for Asians by far.

As we have seen in recent years, new multi-use developments can have transformative effects on under-utilized sections of major cities. Zurich is banking on The Circle to create a new reason for tourists to visit the city.

Switzerland Tourism is employing “precision marketing” as the number of Chinese individual travelers rose last year while overall arrivals dropped. Tactics aim to be as precise as a Swiss watch; other destinations it competes with for longhaul Chinese travelers, including the U.S., Canada and New Zealand, should take note.

Travelers can now travel by train from Germany to Italy through the heart of the Alps in less than three hours.

Understanding the value of digital connectivity and strategy in smart cities, Zurich Tourism is helping its destination partners drive new business with sophisticated digital tools.

It will be interesting to see if more countries contract out large content marketing programs to established media companies, especially without any editorial oversight as was the case here with Switzerland.

Although Switzerland is a popular business travel destination, Americans are travelings to smaller towns and the Alps suggesting leisure travel is the biggest growth driver between the 2 markets.

Marketing beaches in the winter is a difficult task, suggesting destinations looking to break out of seasonal stereotypes need on-the-ground product development to give visitors a real reason to reconsider a place besides off-season prices and a smart ad campaign.

Tourists from Switzerland, Australia and the United Kingdom have the largest vacation budgets, according to TripAdvisor's TripBarometer survey. U.S. travelers are fifth and Chinese travelers aren't in the top 10 on an individual basis.

Insights into specific traveler behavior give destinations the opportunity to target the demographic with the goal of lengthening their stay, expanding their choice of attraction, or highlighting activities for a larger set of visitors.