Articles tagged “super bowl”

Crocodile Dundee is a nostalgic figure in the U.S., and it appears as though Tourism Australia could be hoping to score with an ad on Super Bowl Sunday. A campaign could get younger and older generations interested in Australia. But would a pricy spot during the Super Bowl be worth it?

By emphasizing how San Francisco is integrating the highest levels of sustainability, technology, inclusiveness, charity and local cuisine into Super Bowl 50, the city is really emphasizing its forward-thinking value proposition as a tourism destination.

When you wish upon a star, as the ad says, you'll go down in short-term history as a champion.

Is it worth nearly $4 million to reach consumers during the big game? For some of these brands it's a bet they're going to take.

Priceline takes advantage of the Super Bowl's huge audience without dipping into its savings for a million-dollar ad during the game. It's a smart decision seeing as it's already among one of the largest travel booking sites worldwide.

Many New England fans won't be happy the blizzard will keep them from watching the game in person, but their wallets will probably thank them later.

Carnival is investing big dollars in a Super Bowl ad so it's smart to extend its life and impressions with an online component; however, that doesn't mean that either will be enough to significantly shift consumers' perception of the brand.

Considering how the game went last night, Priceline's Vine ads were easily more interesting than the real action on the field.

Travel's biggest brands are increasingly staying away from spending big money on Super Bowl ads. The car commercials have to fill in as proxy, sort of ...

Not sure going to Disney the day after you win a championship is the best prize, but alongside "Virginia is for Lovers" and "I Love New York," the campaign is one of the most successful in the history of tourism.