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That Jeep Cherokee Ad Was the Closest Thing to a Travel-Themed Ad This Super Bowl

Skift Take

Travel’s biggest brands are increasingly staying away from spending big money on Super Bowl ads. The car commercials have to fill in as proxy, sort of …

— Rafat Ali

And as travel brands are completely absent from Super Bowl, the only ad that comes close to being travel-themed this year was the new Jeep Cherokee ad titled “Restless.”

Restlessness is the feeling you get when you deny your curiosity too long. Keep going, keep running to new horizons, act on your instincts and passions, find what else is out there and dare to follow your restless heart.

Tags: super bowl

Destination Mexico: The Evolution of Luxury Travel

Luxury travelers are looking for more than just posh accommodations and generic pampering. Savvy suppliers and tourism organizations are capitalizing on the desire for authentic experiences, as the sharing economy continues to present new ways to connect travelers with local culture.

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