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Skift Take

Travel’s biggest brands are increasingly staying away from spending big money on Super Bowl ads. The car commercials have to fill in as proxy, sort of …

— Rafat Ali

And as travel brands are completely absent from Super Bowl, the only ad that comes close to being travel-themed this year was the new Jeep Cherokee ad titled “Restless.”

Restlessness is the feeling you get when you deny your curiosity too long. Keep going, keep running to new horizons, act on your instincts and passions, find what else is out there and dare to follow your restless heart.

Tags: super bowl

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