Articles tagged “subscriptions”

Tripadvisor is trying to become a much larger transaction site again. But here are two challenges: Will the benefits be so superior to discounts you can get for free booking on HotelTonight or elsewhere? And hotels will get a break on commissions, but do they really want to train guests to book on Tripadvisor?

Even before the pandemic, Tripadvisor faced many challenges monetizing its user base. The travel platform is now turning to more user-friendly subscription models to change that. But will it be able to meet the evolving demands of travelers in a post-Covid world?

Some companies will add subscriptions to their mix of revenue streams, while others will go to market with subscriptions as the foundational offering in attempts at becoming a sort of Netflix of travel.

It's as good a time as any to test new revenue models, but this may just be a financial buffer until demand comes back.

Has Tripadvisor finally come up with a subscription plan for consumers that would enable it to differentiate itself from competitors and to more effectively compete with consumers? One challenge would be to get hotels to offer perks when many may see Tripadvisor's offering as clashing with their own loyalty efforts.

Some hoteliers may welcome the opportunity to work with Tripadvisor on improving their rankings, but Tripadvisor will be challenged to show that its reputation management service will pay as much attention to reviews on Google and Facebook.

Oasis is yet another example of how the travel sector has been testing the subscription model this year. But the company's on-again, off-again investment history with Accor, Hyatt, and Vacasa hints at a broader story. Blended hospitality with leisure travelers is difficult to do at scale.

As many companies opt out of their long-term leases for some of their offices, they face a new need for more team gatherings to ensure collaboration and company culture among distributed teams. This trend is an opportunity for the travel sector.

This deal between the lodging brand and the co-working program could not have come at a better time. Selina has the real estate that Remote Year needed to be cost-effective, and Remote Year has the digital nomads Selina could use to drive its growth.

Travel companies such as CitizenM, Sixt, Trafalgar, Manifest, Bidroom, Upgrade Pack, eDreams Odigeo, and Selina are dabbling in pay-by-month subscriptions. Early signs are promising.