Articles tagged “strategy”

As traditionally popular destinations buckle under the pressure of overtourism, Abu Dhabi is cleverly positioning itself as the smarter alternative for discerning travellers who value meaningful engagement.

A growing wave of environmental pressures is pushing the travel industry toward rapid transformation. Deloitte's latest report offers insights into how companies can adapt or risk extinction in an increasingly eco-conscious market.

Expedia Group Chairman Barry Diller flew to Seattle to rally the troops. His message to all the employees around the world was, in essence, the sun will rise tomorrow at the travel giant. Impatient investors aren't quite as sure.

Building a successful loyalty program is often harder than it looks –– but it doesn’t have to be. A new eBook by Collinson digs into the obstacles around building loyalty strategies and gives tips to overcome them.

Proving return on investment in the meetings and events space is not for the faint-hearted. It’s a difficult challenge, providing metrics for a host of areas from net revenue to attendee satisfaction. Yet planners are under growing pressure to meet the challenge.

China’s number one super app, WeChat, has helped its parent company, Tencent, become the most valuable social network company in the world. With this upward momentum, the app shows great potential for travel brands looking to enter the China market, as long as they formulate a thoughtful strategy going in.

Companies put a lot of time and effort into creating a successful hotel program–– but without regular rate auditing, they may be leaving money on the table.

It’s time for travel buyers to abandon the traditional hotel buying process. Instead, they should review their program on an ongoing basis as new developments in data and technology, the influence of leisure travel, fluctuating rates, new supplier pricing strategies and game-changing mergers overhaul the market.

InterContinental Hotels goes on record to clear up yet another speculation surrounding the company.

The key to success in its road ahead lies less in the countries where it will develop its presence but more in the developers it is partnering up with.