Articles tagged “stf2018”

What do Amazon's Alexa, personalization, and the tech arms race have in common? They were common refrains overheard this week at our inaugural Skift Tech Forum in Silicon Valley.

In May, United removed tomato juice because few passengers drink it. Afterward, though, United got another lesson in the power of social media. Many folks complained, and so tomato juice has returned. The funny thing is, United's customers still aren't asking for it. But at least it's there.

There are limits to how much an airline like United knows about you and that is comforting to some travelers. But putting the data it does have to good use remains a challenge, although we see nothing controversial about wishing someone a happy birthday.

The global distribution systems are each pushing forward in their own unique way. By investing like technology companies in flexible distribution and payment technologies, they hope to provide a better value proposition to travel partners that are keen to cut out the middleman. Decades of bad blood between the two, however, still linger over the conversation.

For all of the hype over its shopping spree of acquisitions in recent years, Expedia didn't have much to show for it compared to rival Booking Holdings. That's starting to change, and Expedia feels it's ready for a cloud-based future.

Smart hotel brands like AccorHotels know that the real threat isn't Airbnb or even their fellow hotel companies. It's the Googles, Tencents, Facebooks, Amazons, and Apples of the world.

Hyper-personalization may be all the rage, but so is respecting the customer's data. Hilton wants to be on the right side of that fine line.

Skift Tech Forum is tomorrow! You won't find another event like ours, where we're discussing hard-hitting issues affecting the future of the travel tech.

Maud Bailly has been at the heart of AccorHotels' recent transformation. She'll hopefully shed some light on the company's digital strategy and how it intends to use all its new acquisitions.

You only have six days to secure your spot at Skift Tech Forum. Act quickly, because we will sell out!