Articles tagged “starwood”

Everyone, including Starwood founder Barry Sternlicht, it seems, is seeing the tremendous value of investing in the extended stay space.

Starwood recently changed its approach to the translation of websites for its 1,500 properties. Its move is a case study in how many hotel groups are getting savvier about using data to boost bottom line results.

Hotel by hotel, Marriott is transforming the Starwood legacy business into something more reflective of its own hospitality management style, meaning going asset light all the way.

Companies like Marriott International, with its strong global presence, are in a good position to capitalize on hotel demand that may shift away from the U.S. due to political concerns.

You don't have to be a hotelier or a business executive to appreciate the insights and tales shared by the former Starwood CEO in his new book. This is especially the case at a time when everything around us seems to be in a state of transition or disruption, no matter the industry.

Marriott Rewards and Starwood Preferred Guest members have another reason to stick around to see the merged product.

Delta and Starwood's crossover program got even better last week for hotel elites with no airline status. Low-tier Delta elites however, may now face more competition for their premium seats.

With so many brands that fall under the luxury space, this makes sense but we wonder: what will happen to the other 20+ brands? How will Marriott contend with differentiating them, too?

We're getting a bit more insight into exactly how Marriott is positioning all those 30 brands but it remains to be seen how any differences among those 30 will actually play out. All we can say is we certainly don't envy Tina Edmundson's Herculean task to distinguish each and every one of those brands going forward.

It's still very early into the integration of these two massive hotel companies, but so far it's fairly clear what Marriott has in store for Starwood, even if the details have yet to be ironed out.