Articles tagged “starwood”

Smart marketing means thinking out of the box, which several of this week’s ads achieve.

Right now it is a race to be more international for all major hotel chains, and some do it with loud PR moves like Starwood, some do it in their own understated ways, like IHG. Either way, the growth's all east.

Great lessons to be learned by brands across all sectors, from one of the the most forward thinking hotel industry brands.

Starwood could have 100 properties in Latin America by the end of 2013, up from the current 71. See, it's not all about Asia and the Middle East, where Starwood set up temporary headquarters. Latin America is on the agenda.

The demand for luxury properties and travel experiences is growing among a very small group of consumers in the U.S. so brands are heading to Asia to meet lucrative guests closer to home.

Starwood's globalization efforts mean it is taking a progress outlook on the world, and trying to listen and learn, and not just dictate.

Loyalty programs across the board are in need of wholesale reinvention, and this joint program between a hotel group and airline seems like a tangible enough first step on more such programs to come.

Starwood’s profits and properties are finally on the rebound after being hit hard in 2007, but its current multi-brand success in the U.S. isn’t being matched by properties in still-hurting economies.

This week's roundup puts a bit of a chill on the season and leaves us looking forward to a thaw and ads that promise a bit of Spring.

The Parker's Palm Springs outpost already held the dubious honor of hosting a reality show that was criticized for being too scripted, which certainly won't help when the jury assesses character.