Articles tagged “starwood”

Aloft Hotels was created with a 21st century-native mindset combining every next gen psychographic out there, which could become a blueprint for mid-market corporate hotel brands moving forward.

This is the type of user-generated content hotels really don't mind embracing: Inspirational images taken by fans -- all for free.

In this day where user-experience triumphs everything, a forward-looking brand like Starwood is doing itself a disservice by forgetting the commonsense 101 on keeping survey friction at minimum, and using the digital tools to make feedback loop easier, not harder.

This innovative partnership allows AFAR Media to leverage its crowdsourced content, while Westin Hotels displays an accuity for the value of offering fresh local travel intel near its properties.

Starwood's new hotel flash sales site has little flash, and it is a bad move to jump through hoops about your exclusive sales when in reality you can find the same hotel deals all over the Internet. Bad move.

Starwood is heavily focused on improving customers' digital brand experience. The iPad app, the first of several expected mobile upgrades, proves the hotel group understands its customers' needs.

Global hotel chains like Starwood and Marriott are looking to small boutique and design hotels for inspiration. They then make it their own by designing a space that fits the need of their often more diverse guest set.

With exponential growth in global wealth and connectivity, Starwood anticipates the next phase of hotel innovation will revolve around personalization.