Articles tagged “starwood”

Starwood Hotels is channeling the spirit of start up culture in an effort to stay nimble and adapt quickly to emerging trends in a rapidly changing global marketplace.

Starwood is looking to capture a greater market share of B2B activity, which is growing globally in response to the economic rebound. It's likely that other major brands will respond with some loyalty scheme of their own.

It's not impossible to imagine a future where robot intelligence plays a crucial role in the logistical operations side of certain hotel brands.

Page Visits is another data insight to consider because companies are leveraging their brand presence on Facebook's visual-based Timeline interface.

The claim that Airbnb has taken some demand away from major hotel groups is indisputable, but the significance and depth of its long-term impact on the industry is yet to be determined.

The gaming companies don't have the most beds, but they've managed to turn each one they have into a reliable cash register for their business.

W Hotels, St. Regis Hotels and Starwood Luxury Collection anticipated the changing behaviors and demographics of the luxury consumer, and adapted their business models and content marketing strategies around them, before much of the rest of the hospitality industry.

The Glass app launch is not meaningful to most of Starwood's customers today, but the brand is betting on the growth of wearable tech and the value it can bring to travelers' booking and hotel experience.

Sometimes corporate responsibility conflicts with the bottom line, and Starwood is going to find out if its ban on shark fin will create a problem for it in Asia. Kudos to Starwood for taking this step.