Articles tagged “sports”

Have we reached peak safety video?

More footballers should invest in the travel industry. Maybe even band together and buy an airline (or two).

Sports sponsorships have become one of the most popular ways that global carriers spread their brand name and build affinity far and wide. Qatar Airways doubling down on this strategy as it continues its network growth.

Qatar will continue to push the positive impacts of the games as it builds towards both the event and general tourism growth with hopes that time will erase memory of any transgressions.

Many New England fans won't be happy the blizzard will keep them from watching the game in person, but their wallets will probably thank them later.

A younger generation of Americans are becoming interested in outdoors, a trend that retail companies and the national parks can accelerate by making activities easy to access.

Orlando will use its partnership with the USTA to add tennis to its long list of family-friendly attractions for domestic and international visitors.

Golf tourism is a niche kind of travel, but one that attracts higher spending given the nature of resorts and destinations associated with the sport.

It's no longer enough to create promotional content that simply lists a destinations' attractions. Content that actually engages and informs readers to form relationships and build loyalty is the new reality in destination marketing.

Races are just one of many niche events that help destinations attract hundreds to thousands of visitors, who often stay longer and spend more than the typical guest. Seeking opportunities to partner with these communities is a smart step towards increasing visitation and awareness.