Articles tagged “spirit airlines”

It's not all about price. Customer service and reputation matters a lot when airfares are comparable and passengers don't soon forget bad experiences.

Spirit is facing substantial competitive pressures over the short term as legacy carriers try to take away its price advantages. A lot of the outcome depends on who blinks first.

Here we have the secret of the Spirit ULCC formula for success: butts in seats. Butts in tight seats, even. You can build an entire industry around the 1%--and airline industry has--but the 99% are still going to want to fly.

Perhaps Baldanza spends a lot of time practicing his candor and approachability, but it's working.

The similarities between the look and feel of the two brands is pretty clear, and Scoot's attempt to call Spirit out is a great way for the otherwise lightly known Southeast Asian carrier to become much better known in the U.S. using the same attention-getting tactics perfected by, who else, Spirit Air.

If you were wondering why it looked like Spirit finally spent some money on good creative, here's your answer. They didn't.

Baldanza is right in his cynicism -- flyers almost always focus on price first -- but we still will avoid flying Spirit whenever we can.

Bad ideas aren’t all bad. Sometimes they lead to better solutions.

How do you compete when a low-cost carrier like Spirit is eating your lunch? Eat what your competitor eats. Delta is trying out the Spirit diet for extremely price-sensitive travelers.

That's a lot of yellow on a plane. Our guess is CEO Ben Baldanza bought it all in a close-out sale.