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Articles tagged “spirit airlines”

Airlines

Spirit Airlines Continues to Embrace Flyers’ Hate as a Branding Opportunity

Baldanza is right in his cynicism -- flyers almost always focus on price first -- but we still will avoid flying Spirit whenever we can.

Spirit Airlines Continues to Embrace Flyers’ Hate as a Branding Opportunity

SkiftX

The 8 Best Bad Ideas in Air Travel for 2014

Bad ideas aren’t all bad. Sometimes they lead to better solutions.

The 8 Best Bad Ideas in Air Travel for 2014

Airlines

Delta Will Try to Out-Spirit Spirit Air with New Cheap Fare

How do you compete when a low-cost carrier like Spirit is eating your lunch? Eat what your competitor eats. Delta is trying out the Spirit diet for extremely price-sensitive travelers.

Delta Will Try to Out-Spirit Spirit Air with New Cheap Fare

SkiftX

Behind Spirit Airlines’ Yellow and Black Rebranding

That's a lot of yellow on a plane. Our guess is CEO Ben Baldanza bought it all in a close-out sale.

Behind Spirit Airlines’ Yellow and Black Rebranding

SkiftX

Spirit Airlines Joins Southwest and Frontier on the Rebranding Bandwagon

We've always thought that yellow and black should be associated with trusted brands that ooze quality.

Spirit Airlines Joins Southwest and Frontier on the Rebranding Bandwagon

Airlines

Travel CEOs Take On the Ice Bucket Challenge

Online travel and airline CEOs love it when their companies' advertisements go viral, and they can only pour ice water over their heads, dry off, and admire how the ALS Association has crowd-funded its cause.

Travel CEOs Take On the Ice Bucket Challenge

Online Travel

Spirit Airlines Boasts About All the Things It Doesn’t Have, Like In-Flight Wi-Fi

With only a minority of passengers purchasing Wi-Fi on most airlines, Spirit Airlines realizes it can make more money doing without the Wi-Fi and the fees it would charge if the airline offered it.

Spirit Airlines Boasts About All the Things It Doesn’t Have, Like In-Flight Wi-Fi

Online Travel

CheapOair Adds More Fees to Spirit Airlines’ Bag Fees

CheapOair has created a niche as a go-to place for airlines such as US Airways, American and now Spirit to accelerate the distribution of their ancillary services, but in the Spirit case, at least, travelers aren't getting a bargain when compared with booking on Spirit.com.

CheapOair Adds More Fees to Spirit Airlines’ Bag Fees

SkiftX

Spirit Air Strips Actors Bare to Make a Point About Its Fees

Spirit set out to clear the air on exactly what it offers and why and it does so in the airline's own unique style. But a clever Vimeo video and landing page won't be enough to quickly change American flyers' perception of their flights.

Spirit Air Strips Actors Bare to Make a Point About Its Fees

Airlines

Spirit Airlines CEO Says Flyers Can Learn to Love His Fees

Spirit Airlines' image continues to suffer despite its packed planes and the executives are admitting for the first time that there's a benefit in educating flyers about the pros (and cons) of its fare structure.

Spirit Airlines CEO Says Flyers Can Learn to Love His Fees