Articles tagged “spending”

Media and PR

Delta Air Lines Surges to Top of Travel's TV Ad Spenders So Far in 2022

It’s no secret that the pandemic’s extreme measures have turned advertising on its head, but travel advertising is moving back and forth in leaps, from TV to internet, then back to TV. In 2022, travel brands are showing even more dedication to television, countering all speculation that national TV is coming to an end.
Online Travel

How Mastercard Is Upping the Travel Industry’s Data Game

Combining their insights on consumer spending trends and strong connections to vendors around the world, Mastercard has the unparalleled ability to help companies across the travel landscape harness insights and embrace challenges to enhance their businesses.
Tourism

U.S. Tourism Confronting Its Worst Year Since the Financial Crisis

It's becoming clearer that 2017 has gone down as one of the worst and most challenging years for U.S. tourism in recent memory. In 2018, many destinations will likely step up their marketing of discounted options to get more foreign feet and spending power through their doors.