The changes come as the Department of Transportation released a final rule that will require airlines to disclose all fees associated with add-on perks.
Online travel agencies and credit card companies — other than Chase — have Southwest-envy. Not having Southwest flights is a major hole in their travel offerings.
Federal agencies are currently investigating whether airlines have devalued frequent flyer miles to make it more difficult for consumers to redeem award tickets.
After overwhelmingly rejecting a previous contract in December, this one will make Southwest flight attendants some of the most highly paid in the industry.
Skift speaks with Southwest’s vice president of marketing about the carrier’s latest advertising campaign that seeks to attract more Gen Z and Millennial travelers.