Articles tagged “southwest airlines”
Airlines
Southwest won’t debut bag fees because it would lose $1 billion per year
Southwest officials aren't do-gooders when it comes to their lack of bag fees. They just know it is good for business.
Airlines
Southwest wants extra help handling baggage — minus the unions
When you make your baggage handlers central to your advertising campaign you need to be ready for them to take a stand when they see their power being weakened.
Airlines
Airline brand identities: The grown-up, the hipster and the meanie
Passengers do care -- sometimes vehemently -- about an airline's image, but reliable service and decent fares are more important.
Airlines
FAA cites Southwest pilot for recklessness in 2012 taxiway incident
There were additional problems with flight, unreported until now. The aircraft resumed operations after the incident with a cracked housing on the main landing gear, the FAA found.
Airlines
Southwest to take on American Air out of Dallas, thanks to a new Love Field
A new Love Field and a reinvigorated Southwest will come at an inopportune time for Dallas-Fort Worth airport and its prime tenant, American Airlines. The former just had its bonds downgraded by Moody's and the latter is in the middle of a merger.
Airlines
Southwest’s new ad campaign may point to identity crisis
Where has the maverick gone? Hard to say in this very corporate ad from big-boy Southwest.
Airlines
Orlando Airport and Southwest spar over new train and terminal
How often do you see airlines oppose a new terminal? Southwest and other airlines at the airport are arguing that a new terminal at Orlando Airport is unnecessary.
Airlines
Is Southwest the leading low-cost airline? Depends whether you check a bag
This is interesting data from Topaz, and shows business travelers can shop around, although they'll probably want to stick with one airline so they can wrack up frequent flyer miles. Or, if they are part of a managed travel program, their company likely will make that decision for them.
Airlines
Loyalty points giant reports strong earnings and brings Southwest onboard
Points International, which has more than 60 loyalty program partners, sees a $2 billion to $2.5 billion market opportunity in the loyalty sector. Fairly big bucks.