Articles tagged “sojern”

Travel companies owe a lot to Moderna, Pfizer, and Johnson & Johnson. The acceleration of vaccine distribution jolted the U.S. travel industry out of its winter travel slump and built major strength heading into warmer months. Check out the numbers in just the last five days.

Google, Trivago, and Sojern began this year to offer a commission-based model for digital advertising in metasearch. Hoteliers may find that a more appealing way of budgeting than paying on a cost-per-click basis or by a monthly fee.

Using in-depth interviews with destination leaders from Europe, Asia Pacific and across North America, this report provides a roadmap for any destination executive looking for solutions to try and jumpstart their tourism economy in the era of Covid-19.

In the following report, Skift and Sojern examine how Covid-19 has impacted destination promotion and co-op marketing in 2020. Using in-depth interviews with destination leaders from Europe, Asia Pacific and across North America, the report provides a roadmap for any destination executive looking for solutions to try and jumpstart their tourism economy in the era of Covid.

Direct bookings have been harder for smaller hotels and mom-and-pop tour operators to get than for the big guys. Still, tech providers, such as Sojern, Xola, and Destinia, aim to democratize online marketing tools.

The future of travel metasearches in Asia is being tested. Who will be left standing and who will become roadkill?

Asia-Pacific advertisers spend more than half of their budgets on digital marketing, the highest compared to other regions, according to a Sojern survey. It’s why the company is pouring more resources into Asia.

Travel marketing was a hot topic at this year’s Skift Global Forum in New York. In this video recap from the event, we learn about how travel marketers can deliver relevant messages to consumers at the right moment while still respecting growing requests for privacy.

Digital advertising plays a critical role in the travel consumer’s path to purchase. But the strategies, ad formats, and techniques industry marketers use to engage travelers are evolving. In this report, we offer a cheat sheet to the most important trends that will shape travel industry advertising decisions in 2020.

Analysis of seven trends that will impact travel industry advertising strategies in the year ahead Interviews with advertising industry executives currently working with some of the world’s biggest travel brands…