Articles tagged “soho house”

The timeshare sector is underway with overdue change. Chasing changing traveler tastes, millennials, and eventually Gen Z buyers means pushing into cities and offering more flexibility.

If online gaming is the future of casinos, MGM Resorts' asset-light strategy in Las Vegas is only the beginning of a wave of resort sales to pump resources into digital gambling halls.

In Skift’s top stories this week, a legal battle between Southwest and Skiplagged continues, U.S. airlines are a mess this summer, and hotels see first growth since the pandemic.

Membership Collective Group's IPO throws major fuel on the idea that members-only clubs have a future post-pandemic. While there may be opportunities in newer brands like The Ned and Scorpios, it is the mature Soho House that is the bread-and-butter to global expansion.

Nothing in life (and business) is fair. Soho House is able to expand at lower development costs with a special landlord-tenant relationship unavailable to the average mom-and-pop company.

Soho House's push for an initial public offering puts a lot of stock around the idea that more customers want some degree of exclusivity following the pandemic.

Exclusivity going public, like SoHo House's initial public offering, is a further signal luxury brands are poised for a major upswing on the other side of the pandemic.

Even if luxury travel bounces back quickly, there may be a ceiling on how well an exclusive, members-only club like SoHo House will do during the pandemic recovery relative to traditional, luxury hotel competitors.

Though fast casual IPOs have had notable success, a Soho House IPO will likely not happen at all. Knowing this, Soho House should abandon its IPO ambitions, and instead reinvest in service and training — not just new clubs.

As Soho House considers plans to go public, there's a lot of competition on the horizon at every turn. This, plus the inevitable struggle to balance aggressive growth versus exclusivity, and a less-than-stellar customer experience, presents some problems on the horizon.