Skift Take

The timeshare sector is underway with overdue change. Chasing changing traveler tastes, millennials, and eventually Gen Z buyers means pushing into cities and offering more flexibility.

Series: Early Check-In

Early Check-In

Editor’s Note: Early Check-In, Making Sense of the Week in Hotel Deals & Development: First thing every Monday morning, hospitality reporter Cameron Sperance brings readers exclusive reporting and insights into hotel deals and development, and how those trends are making an impact across the travel industry. Start your week by being smarter.

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It’s no longer your grandparent's timeshare market — just in time for millennials and Gen Z to be in the buyer's seat. Timeshares were rare growth opportunities for the hospitality industry over the last year of cratered demand amid the global pandemic. Hilton Grand Vacati