Articles tagged “social tables”

Event venues aiming to generate more meetings and events business need to step up their digital marketing game and leverage new technologies that help them boost their visibility.

Boom times for the meeting and events sector are disrupting the status quo, putting pressure on planners to do more with less. We are entering a period of unprecedented change for the industry.

Bringing Social Tables into the fold could be big for Cvent. Their complicated platform desperately needs some streamlining, and Social Tables has been among the best providing web-based solutions for event planners.

Cvent is working methodically to expand its offerings in the small meeting space by acquiring Kapow and now Social Tables. Social Tables found success streamlining obvious pain points for planners, which is something Cvent can learn from.

A lot of work needs to be done to improve the ability of hotels to sell to planners on smarter and more efficient ways. A variety of event technology companies are working on it, but the process of building trust among stakeholders will likely take some time.