Articles tagged “social media”

Today’s travelers engage with TikTok to discover new destinations, travel tips, and itineraries through authentic videos that engage communities of like-minded visitors. But TikTok is no longer just the platform where users build their travel itineraries — it's also where travel brands are building their businesses.

Social media isn’t all fun and games. There’s serious money to be made, and Klook is buying into the trend with its latest TikTok tie-up. Klook's message is clear: Come for the video, stay for the tour!

This move of tapping into influencer marketing is part of a broader push to digitally transform Thailand’s tourism industry. This also keeps pace with a global trend where social media personalities play a significant role in shaping travel choices.

While the Chinese are spending big once again, they are doing so with a keen eye on their wallets, seeking the best value for their money.

TikTok is a big deal in the airline industry, with most of the major U.S. carriers using the platform to enhance brand recognition and loyalty.

While Maldives enjoys record-breaking arrivals, its tourism companies aren't about to let the Indian market keep falling. They're on a mission to reverse the trend.

The evolving demographics of Chinese outbound travel shows a jump in younger female travelers. This shift will have important implications for how businesses approach their marketing strategies and the kind of products on offer.

In a sitdown interview with Skift, Michael O'Leary reveals some of the secrets to Ryanair's viral success, and tells us the two subjects that are absolutely off-limits.

With TikTok out of the picture, behemoths like Facebook, Google and Instagram would be able to tighten their grip on travel marketing.

Booking.com and Expedia know they have to get out there and market where their potential customers are. In this case, millions are on TikTok.